Ragan communications recently published a post that questioned why more corporate CEOs are not on Social Media.  They cite a Weber Shandwic report that only  18% of the top 50 Fortune 500 CEOs are on Social platforms. The reasons were pretty straightforward, but they missed a big one: Liability.

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The CEO or any corporate executive can accidentally share information that is not otherwise public– like: heading into a meeting to discuss Q2 challenges. A public company is governed by the SEC rules of public disclosure. If the company is going to miss earnings or has something to report that will affect revenue, then it must be done via 8K or other standard means of public disclosure. Social Media is not yet a recognized public forum by the regulatory agencies. Not too long ago, Reed Hastings, the CEO of Netflix said something off the cuff on Twitter about an increase in subscribers that was not yet public. The SEC took notice and fined him and the company. That is a real danger and a big problem for public company CxOs.

by William Caraher on August 24, 2012

in Uncategorized

I had the honor and pleasure of speaking to some of Green Bay, Wisconsin’s best and brightest IT talent at the August 2012 TitleTown HDI meeting.  We took a deep dive into the latest trends and platforms in Social Media and Social Business.

We spent a bit of time talking about the legal risks to a company that uses Social.  There are many ways in which a business can ‘trip up’ in Social.  The talk also discussed things like design psychology and what really motivates users to engage with your site or brand. Keeping all of these things in mind as you market and generate interest will help you successfully navigate the networks and platforms in Social.  I hope to get back to Green Bay soon!  Thank you TitleTown HDI!

Download a copy of my presentation HDI Presentation on Social – GreenBay 2012.  As always, please email me or look me up on Twitter for more info or further conversations.

Conductor SEO Study

So, you’ve invested a lot of time creating great content, promoting it through Social Channels with the hope and intent of improving your overall SEO (Search Engine Optimization).  Put simply, you want to get to the top of Google’s natural search results.

There was a great study done recently by Conductor SEO that shows not all Social Media outlets are ranked the same in search results.  Twitter is almost twice as likely to yield a first position search result than Facebook.  LinkedIn is ranked over Facebook as well.  The new kid on the block getting so much media attention, Pinterest is not even in the Top 10 Social Networks that impact SEO. (not yet anyway).

This study should influence your Social Media efforts. Why?  Well, if your goal is to drive traffic to your website, create awareness for your products/services/brand and you care about converting people into customers then this means everything!  Google is still king of the hill when it comes to SEO and search.  Studies show that paid keywords\adwords on Google result in less than 2% click-through rates.  The best natural search results can be obtained by using the right Social Networks and by creating or linking to updated and fresh content with your keywords and links to your site.

Looking for Cash Flow, Today’s Groupon: Buy a VIP Membership to Groupon!

by William Caraher February 15, 2012

Many people have a love/hate relationship with Groupon. Consumers love it. Business owners love to hate it. Just ask the cleaning business owner that I just hired who is completely understaffed and overworked due to her Groupon deal of last week.  She is thrilled with the exponential growth in her services, but will people come […]

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Non-Attorney Share in Ownership Considered by State Bar

by William Caraher February 6, 2012

This past week, the New York State Bar commented that they are considering allowing non-attorneys to have an equity stake in law firm partnerships.  Both the American Bar Association and the Wall Street Journal ran stories about the move. This make sense as law firms start to break out of their closed niche and hire […]

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Coming Soon to Groupon: Your Attorney

by William Caraher January 26, 2012

The Wall Street Journal reports that the New York State Bar has commented on the idea of lawyers soliciting clients on sites like Groupon.  They actually said under clear wording of the offer, they would allow it! “A lawyer may properly market legal services on a “deal of the day” or “group coupon”website, provided that […]

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unGeeked Vegas with Zappos!

by William Caraher January 9, 2012
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Divorce Judge: Give Each Other Access to Your Social Media Accounts!

by William Caraher November 8, 2011

Forbes is reporting on an unusual order from a divorce judge in Connecticut.  In what will prove to be one of the more controversial orders from a judge in a divorce case; he ordered the parting couple to give each other access to their dating and Social Media accounts. Many married couples don’t have that […]

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Music in Korea

by William Caraher September 16, 2011

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Apple May Lose iPad Design Patent Over a Movie Prop

by William Caraher September 8, 2011

2001: A Space Odyssey Movie w/iPad Tablet           Image: The Daily Galaxy Apple is one very powerful company and must have a very busy legal team. A day hardly goes by and someone isn’t suing or being sued over an Apple patent or one that relates to an Apple product.  But, there […]

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